dreamer
TYPE OF PROJECT
Branding, developed for the Image Treatment course at PUC-Rio university.
DATE
July 2023

The idea behind the app is to build a tool for dreamers to have a place to record their dreams in an organized way and obtain analysis, identify patterns, and gain insights into what these dreams represent.
Upon opening the app, the user is taken to a home screen with a gradient from blue to orange, simulating the color of the sky at sunrise. The same orange is reused in other elements of the app to create a palette that varies between blue, black, and white tones.
In the logo, the typography was built using only semicircles that are grouped together in different configurations to form the letters. This geometric shape was chosen precisely because it is a half-moon, reminiscent of the lunar phases, representing the arrival of night and, consequently, dreams.

